It's easy to get to the North Pole. The hard part is getting someone else to pay for the trip. That's where Jeff Blumenfeld comes in. Using a PR speciality called adventure marketing, Jeff has for many years been successfully connecting explorers with corporate sponsors who are looking to demonstrate product performance in extreme conditions. How do these adventures happen? Who pays for sled dog food, expensive satellite phones, and round trip airfare to Nepal? And what if you want to climb Mount Everest? How can you do it on someone else's money?
Blumenfeld, author of You Want to Go Where- How to Get Someone to Pay For the Trip of Your Dreams, will be talking about his experiences, showing photos, and sharing advice on Wednesday, July 13th- 7 pm, at Kent Memorial Library in Suffield. He has traveled on business to some of the remotest regions on earth- Yellowknife, NWT, for Land's End; organized the first ski race in Antarctica; enlisted a team of ski instructors to test ski apparel at 12,000 feet in the high Andes of Argentina; and promoted skiing and a midnight gold tournament near the Arctic Circle in Iceland. In 1996, after tragedy struck Mount Everest and eight people died, LIFE magazine hired Blumenfeld to help research their coverage of the disaster. An avid sea kayaker, fly fishing angler, downhill skier, and sailor, he's also fluent in Morse code, although he'll be the first to admit it doesn't come up too often in conversation.
For more info and to register for this free talk, please call the library at 860-668-3896.
Sponsored by the Friends of Kent Memorial Library.
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